Organic Sumatran coffee beans
A powerful and aromatic coffee
Ayu is a 100% Arabica coffee bean from Sumatra, certified organic and fair trade.
Its cultivation at 1200-1500m altitude, in the rainforest of the GAYO regionand the Indonesian “Giling basah” coffee processing methodallows the creation of a coffee with exceptional specificity, dense with a touch of acidity.
Its spicyaromas and aromatic herbal notes make it a powerful coffee with a long finish, evolving into fresh and balsamic notes reminiscent of mint.
Intensity 6/7: full of flavour!
Altitudes of Sumatra
Sumatra coffee beans, Pure Origin
Ayu is a pure origin from Sumatra, Indonesia, cultivated at an altitude of more than 1200m in the Gayo region between the lakes of Tawar and Takengon: an exceptional origin!
Sumatran coffees are remarkable for their specific and unique preparation process, Giling Basah, which literally means ‘wet hulling’:
After harvesting, the outer skin of the coffee cherries is removedusing machines known locally as “luwak”. The coffee beans are then stored for a dayduring which a natural fermentation breaks down the sticky residue (mucilage). They are then partially dried, peeled of their parchmentand dried again.
The giling basah gives the coffee (still unroasted) a typical bluish hueand allows it to develop a unique flavour profile, with a strong body and very little acidity.
Indonesia is now the world’s third largest coffee producer, with 85% of its production in Robusta and 15% in Arabica. Indonesian Arabica coffees are considered to be among the best in the worldwith an incomparably rich and long lasting cup.
Quality coffee beans
Did you know? Green coffeeconsists of about 250 flavour molecules, roasted coffeehas over 800. The flavour of the coffee therefore comes largely from the roasting process.
Our Italian roasting is traditional: it lasts about fifteen minutes at 200/230°C. It guarantees the respect and optimal development of the aromas for exceptional coffees.
Industrial roasting takes about 5 minutes at 300-700°C: the high temperature “burns” the coffee beans: yield before quality, and a lot of bitterness…
All our coffees are certified organic.
They are grown without the use of synthetic chemicals to respect nature, the growers and your health: no unwanted substances in your cup!
We select our 100% Arabica beans according to their characteristicsand the subtleties of each origin.
Carefully roasted by hand, our coffee beans are fragrant, without bitterness, and with a very slight acidity.
ORIGEENS coffees are packaged in high-quality resealable bags with a freshness valve for optimal aroma preservation – even after opening.
Ayu: the inspiration behind our Sumatran coffee
Some beginnings in modelling, blacklisted journalist, but above all an innovative author… The inspiration for our Sumatran coffee beans is the beautiful Indonesian Ayu Utami!
Ayu Utami is one of the leading figuresof the new generation of Indonesian artists and writers who emerged in the last years of the Soeharto dictatorship.
A truly rebelliousand committedtemperament!
In 1990, after being a finalist in a major beauty contest, she turned down a modelling careerbecause she did not like make-up.
In 1994, as a journalist, she protested against President Suharto’s decisionto ban three critical magazines. She will therefore be blacklisted from employment in the media.
In 1998, Utami retaliated with a masterful novel, Saman, which not only dealt with years of military dictatorship and censorship, but also with the taboo of sexual language and female sexuality. The novel was published ten days before the Reformasi movement forced Suharto to resign.
It was a phenomenal success: it became a symbol of the new freedom desired by the Indonesians, the birth of a committed, forceful and free Indonesian literature.
A strong personality who did not hesitate to raise his voice against injustice and to use his pen to denounce it, to whom we wanted to pay tribute through our Sumatra “Ayu” coffee beans.
How to prepare Ayu coffee beans?
To express the personality of the coffee beans, we prefer a medium roast. This style of roasting has the advantage of being adaptable to many different preparation methods:
- Indeed, for a so-called gentle extraction method, such as V60, Chemex, Aeropress, French Press, Filter coffee, etc., light to medium roasted coffeesare more suitable. The aromas will then become delicate and subtle.
- For extraction with espresso machines, automatic machines and Italian coffee machines, a medium to dark roast is recommended to bring out the power of the coffee.
Medium roasting is therefore at the crossroads of methods: all you have to do is find out which style of coffee machine or preparation you prefer.
A few tipsto help you get to grips with Ayu: with its medium roast and intense, specific aromas, this coffee bean is best prepared as a mild extractionto bring out its unique flavours, but also as an espresso for a powerful cupwith an incomparable length in the mouth.
Let’s not forget that coffee is above all an adventure in taste: the most important thing is to discover and taste to form your own opinion!